PA Show and PA Life forge stronger partnership for PA Show 2019

PA Show and PA Life forge stronger partnership for PA Show 2019

Mash Media, organisers of The PA Show, and Forum Events, publishers of PA Life, have today announced a stronger partnership for their brands in the run up to The PA Show 2019 – an agreement that coincides with the re-naming of the event, which was formerly known as the office* show.

During The PA Show 2019 – which takes place on February 26th & 27th at Olympia London – PA Life will take ownership of a two-day conference programme, billed ‘The PA Life Masterclasses’.

The initiative further cements PA Life’s long-standing relationship with the show.

Duncan Siegle, Event Director of The PA Show, said: “We have enjoyed a great partnership with PA Life in recent years and have been looking at ways to make this allegiance stronger. PA Show is the largest event dedicated to this highly influential audience and PA Life is the leading media brand in the market, as well as providing the leading Club for PAs, EAs and administrative staff. Now is the perfect time for us to pool our resources. The show and the publication should be an essential part of every PA’s professional life and we want to make sure everyone has an opportunity to attend the show as well as receive the magazine. Our stronger partnership with PA Life will help us expand our reach into the PA sector.”

“The conference programme, now known as The PA Life Masterclasses, and which delivers CPD points, is always well received and this partnership will allow more PAs to see the benefits the show can deliver them both personally and professionally. The conference will deliver roughly 40 sessions which will help them grow in their roles. Working together with PA Life has helped make the 2019 conference even stronger.”

Sarah Beall, Managing Director of Forum Events, added: “We’ve enjoyed a long-standing relationship with the event formerly known as the office* show. This new agreement will further underpin that, whilst bringing further opportunities for us, and for our readers.

“The PA Show will undoubtedly be a must-attend event for all PAs, EAs and administrative staff. We’re delighted to be able to extend our brand to the conference sessions, and we look forward to curating a series of top level PA Life Masterclasses, with a key focus on learning and development, for all attending the PA Show next year.”

The PA Show takes place at Olympia London on February 26th and 27th 2019.  Whilst the conference is a ticketed event, attendance to the show is complimentary and those wishing to attend can find out more here:


About The PA Show

The PA Show, the largest event in the UK dedicated to PAs, EAs and those in executive support roles, will bring the industry together once more for two days on 26th and 27th February 2019 at Olympia London.  The annual trade show is an opportunity for the market to learn, network and be inspired for their professional career and provides a dedicated education programme alongside hundreds of exhibitors. There are over 40 seminars and presentations across the two days as well as a strong line up of exhibitors and other features.

About PA Life

PA Life is the leading resource for PAs, EAs and administrative staff. It encompasses a bi-monthly print and digital magazine, a newsletter sent to inboxes three times a week, plus daily news, features and How To guides. PA Life is also home to the PA Life Club, an exclusive, members-only community of like-minded PAs and EAs, and offering benefits such as partner offers and discounts, FAM trips, invitations to networking events and more. The PA Life portfolio also includes a series of live events, including the PA Life Summit, the London Venues Summit and the Event Organisers Summit. Find out more at

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WORKSMARTPA – NEW IDEAS, NEW FRONTIERS The year 2021 sees our business celebrate 21 years of - a community supporting office professionals since our very first newsletter way back in May 2000. As we look forward to greet a new world of change beyond the pandemic, we are extremely excited to announce a new brand; a new look; and some new directions for our much loved, long-standing web site and communities to explore. It is time for change. To better reflect now what we do best for you, we have a new brand, web site and activities – a new name and web site that will be full of new ideas for a new business age and new working trends as we all seek to grow, expand and explore new frontiers.

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