Research by BMA House highlights opportunity for sustainable suppliers at Christmas time
BMA House recently conducted research into Christmas gifts from 375 organisers and suppliers across the industry.
Despite a disappointing 17% of respondents saying they send cards and gifts with no consideration for the environment, the majority give something that is not only positive for the recipient but also the wider world:
· 23% – sustainable Christmas cards
· 11% – sustainable gift
· 18% – charitable donation
· 10% – electronic Christmas card
These results clearly show that the majority of organisations are thinking about their environmental impact when it comes to Christmas wishes. This represents a great opportunity for suppliers of sustainable gifts, as it is clear that people want to give in a responsible way.
This year BMA House for example has given away nearly 100 Christmas tree seeds and planters. These sustainable gifts are free of plastics, easy to post and create a long-term link and memory for the recipients. The custom branded Christmas Tree Desktop Garden Tube is made from recycled brushed aluminium and is supplied with an innovative seed ball that will germinate in around 7-14 days. The seeds consist of ‘Fraser Fir’, scientifically known as Abies Fraseri which is a popular Christmas Tree as it is fast growing.
“It is so pleasing to see the growing positive attitude to responsible giving,” comments Kat Winfield, venue manager at BMA House. “Despite so many positive messages for goodwill and happiness, Christmas can also be a time of needless waste. Seeing so many organisations take a positive step is wonderful news and bodes well for the future.”
The 375 respondents described themselves as:
· 208 event organisers and buyers
· 144 events delegates or attendees
· 23 event suppliers / industry partners
For further information on holding sustainable events at BMA House, please contact the events team on 020 7874 7020 or visit http://www.bmahouse.org.uk/